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How do you spotlight those who keep the Roland-Garros machine running?
Every year, 300 teenagers work in the shadows of the tournament. To make their commitment visible, we created the "Ball Kids Academy." The concept: a web-reality show designed for social media, following the daily lives of 6 young candidates over 15 days.

Far from the usual advertising gloss, the format shows everything: the doubts, the pressure, the camaraderie, and the support of their mentors for this edition, the creator duo Les Pachas (Mayadorable and Jules Pedretti). An interactive series where the community voted for their favorite, granting them the ultimate privilege: handing the trophy to the Roland-Garros champion.
AWARD
⚪️ Silver
Grand Prix Stratégies du sport et de l'esport 2025
Category: DIGITAL
Subcategory: DIGITAL - OPÉRATIONS SUR LES RÉSEAUX SOCIAUX
Only At Roland-Garros

Client: FFT
 - French Federation of Tennis
Agency: WILLIE BEAMEN
Market: France / International
Creative Director: Nicolas Moreau

Art Directors: Astrid Amiaud & Laura Aubin

Assistant Art Director: Benjamin Marion
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