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We all know the stories of great champions, but we always forget the ones who made their victories possible.
For Mother's Day, this student project (completed in 4 days) subverts the usual Nike commercials. The film starts with pure performance and adrenaline, before a brutal cut gives way to silence and unseen sacrifices. Delivered by the voice of LeBron James, this narrative shift highlights the unconditional support of athletes' moms as a sincere thank you, by extension, to all mothers.
Thank U Mum

School project in 4 days
Client: NIKE
Market: International
Art Directors: Benjamin Marion & Alexy Froumy
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