How do you convince students that skipping meals isn't just a normal part of student life?
In the streets, precarious students are constantly confronted with inaccessible "food porn" ads. For the NGO Linkee, this student project hijacks this frustration to destigmatize asking for help. The poster draws the eye with an ultra-appetizing dish, brutally censored by pixels. The only clear square left represents the single bite a struggling student can actually afford. A visual electroshock designed to break their resignation, turning every real food ad they walk past into an automatic trigger reminding them of Linkee's solution.